Sunday, January 15, 2012

Company Profile

Masone & Associates... M&A

Highlights -Productions -Promotions & Managerial Enterprises 

        Artistry Enterprises 

Managed, Produced, and booked Sacramento/SF Bay area
entertainment talent for stage, film, T.V. concerts, night
clubs, fairs, special events from 1970-1994.
M&A also operated as parent company to:
Cause Media Advertising, Melody Land Music
Store,  Masone's Studio of Dance, Sheraton Inn
Dinner Theatre, Bacchus Dinner Theatre.
 Cause-Media helped produce Emmy Award winning T.V.
show "Capital Rock". (Sample list)

In association with Clausie Productions, discovered and launched Rock Group "Tesla."

show you LPStage Produced (Special Effects, Choreography) Ian Shelter Band With Production assistance for Album "Show You" On Clausie Records

Created and produced Sacramento's first Broadway
Musical Dinner Theatre (Sheraton Inn Dinner Theatre) with attendance records still standing. 

MCTC Metropolitan Conservatory Theatre Company

 M&A Clients: United Cerebral Palsy-
The Senator Hotel, Garbeau's Dinner Theatre,
Downtown Sacramento Merchants Association-
Old Sacramento Merchants Association-
Reno Ramada Hotel/Casino-
Citizens Commission on Human Rights-
Parents Against Second Hand Smoke-
National Commission on Law Enforcement
and Social Justice-
Grand Island Mansion 
KROY Radio-KJOY Radio, Fox Theatre- Campaign "Save The Crest Theatre"-
Automotive Sales T.V. Training Network-
California State Senate Ball, SF Bay Red & White Fleet & many more.

Disability Advocacy 

M&A Publicity Campaigns for disability advocacy amassed over $25 million worth of news stories in print and electronic
media including a full page article in TIME Magazine,9171,979461,00.html
and a full one hour episode on The OPRAH Show, New York Times,a one hour BBC Special in Great Britain, Canada and Australia generating world wide attention for national client organization  P.A.S.S.  (Parents Against Second Hand Smoke) 

No graduation?
      The Americans with Disabilities Act (ADA), was signed into law on July 26. 1990. More than fifty million Americans have some kind of physical, cognitive, sensory, or mental disability. The ADA’s extensive provisions for employment, state and local governments, transportation,public accommodations, and telecommunications, has helped end discrimination towards those with disabilities tremendously.       
        However, the fight is far from over, and even in our public schools we find that faculty and educators are woefully trained to conform to the ADA.  In a Northern  California High School, a young student with Asperger's Syndrome (a form of Autism) has developed an aversion to wearing footwear, which is symptomatic to his disability, and has been denied the right to finish and graduate at the public ceremony barefoot.
      The student had been attending classes barefoot with de facto acceptance from teachers until the Principle discovered him barefoot in the halls one day. The Principle refused to accommodate the student’s symptomatic issue even after the student’s parents requested accommodation. 
       The Principle and his superiors claim it is a safety issue and the school's financial liability overrides reasonable accommodation. The parents offered to sign a release of liability, which at first was acceptable but then they were told it was not sufficient.                                                                                                                     
          The student would not be allowed on campus nor even attend his graduation ceremony barefoot. The ADA states: “no qualified individual with a disability shall, by reason of such disability, be excluded from participation in or be denied the benefits of the services, programs,or activities of a public entity, or be subjected to discrimination by any such entity.” (42 U.S.C. §Section 12132)     
         There have been many cases where school districts and other public entities waste taxpayers money fighting the ADA, only to lose in federal court because reasonable accommodation is not understood. It is reasonable accommodation to accept a waiver and release of liability from the parents of the student. The school has a football team and other sports activities that require athletes and participants sign such releases. 
          It can be argued that many injuries have occurred through those programs. How many times has a barefoot student posed a danger to others, much less injured themselves and the school was harmed?  The student's diagnosis of Asperger’s Syndrome is recent, although the school was aware of the students Attention Deficit Disorder diagnosis earlier and failed to start the Individual Education Plan (IEP) as required by law. 
         The Principle told the parents that by the time they can redress the ban from campus, the school year will be over. The school is also rejecting the Asperger’s diagnosis until the school’s experts can now evaluate him. Had the evaluation been done in timely fashion as the law prescribes, time would not be against the student to have the resolution completed.  .
         The ADA utilizes a three-pronged definition of disability. For the purpose of coverage under the ADA, a person with a disability is defined as an individual who: has a physical or mental impairment that substantially limits one or more major life activities; or has a record or history of such an impairment; or is perceived or regarded as having such an impairment.                                                                                       
         The phrase "major life activities" means functions such as caring for oneself, performing manual tasks. Whether or not an impairment substantially limits a major life activity is made on an individual basis, and is not based on the existence of a condition or impairment but rather by its impact on the individual. A substantial impairment will be found when the conditions, manner, or duration under which a major life activity can be performed by the individual are limited when compared to most people.
          The school cannot claim a safety issue is not addressed by liability waiver as they have published on a website that all graduates attending the official graduation party hosted by them, have a waiver of liability all students must sign: “By signing the Release and Assumption of Risk Agreement, you are releasing Project Graduation of all liability and accepting responsibility for any action by your son/daughter with respect to bodily injury and property."  There will be dancing and as customary, shoes will come off.  Shoes are not worn in some activities on campus and at sports games and events which come under the jurisdiction of the school and their surrogate agents. 
         The school district maintains they have a right to keep their rule on the barefoot issue as an absolute rule.  It has already been decided in one ADA court case that waiving an age requirement and safety claim for a disabled student to participate in football, a contact and dangerous sport, was reasonable accommodation.  JOHNSON v. FLORIDA HIGH SCHOOL ACTIVITIES ASS'N, INC.899 F.Supp. 579 (1995) United States District Court, M.D. Florida, Tampa Division September 6, 1995)                                                                                                                                  
        Finally, reasonable accommodation can be made where the student may be restricted to areas deemed threat free from nails, glass and foreign objects avoiding areas beyond maintenance workers control. Swimming area’s are kept free from glass and sharp objects, but in this day and age the entire campus is relatively monitored and policed well where students often go barefoot while in-between classes.
        Twenty years after enactment of the ADA, one would think we would be closer to ending discrimination against people with disabilities in education. Whether it is lack of training or laziness by educators to accomplish "no child left behind" seems we will always need advocates and organizations that monitor and intervene on behalf of our children. And that is the key, it's about the kids!
       Congress' concern to eliminate intentional and benign discrimination against disabled individuals is evident in the findings and purpose of the ADA. 42 U.S.C. § 12101. The purpose of the ADA and the Rehabilitation Act is "to include persons”.see original story

           Nor-Cal Media Group

MCTheatre Company, and Linden Herald Newspaper,
Copperopolis Herald, Elk Grove, Publishing: Elk Grove
NorthWest News & Review, Delta News & Review, River City News & Review/ Nor-Cal/Southern Oregon Media Group
M&A Client: Isleton Cajun & Blues Festival  2011& 2013 & 2014
Steven Masone Publisher: Delta News & Review
(541) 287-1497

Elysa Masone
Stockton/Tracy Ca
(209) 418-7853
Masone & Associates


Thursday, September 1, 2011

Dinner Theatre & Cabaret to open in Chico

For Immediate Release:  
Chico California
September 1, 2011     Holiday Inn Brings Dinner Theatre To Chico

    The Holiday Inn at 685 Manzanita Court in Chico has contracted with Masone's Dinner Theatre Co. to bring Dinner Theatre to Chico. Steven Masone, Producer/Artistic Director brings over 30 years of theatrical and food and beverage experience to the new operation at Holiday Inn.

    Masone started Sacramento's first Broadway style Dinner Theatre in 1976 at the then Sheraton Inn. His success was tremendous and so he also started The Bachhus Dinner Theatre in Old Sacramento, and was instrumental in the launch of Sacramenmto's Garbeau's Dinner Theatre which closed 2 years ago, but not under his direction or management.

      The Dinner Theatre operation will also manage the restaurant which has been operating as The Star of India under the new concept and joint venture. Pirandelo's American Cafe will be the new restaurant which i already operating  it's new breakfast Cafe as of today September 1, the dinner change over will be announced soon.

    Auditions for the fall shows are beginning now every Tue, Wed, Thur, Fri 6-8pm at the Hotel. The Shows are "Six Characters in Search of an Author" Adapted Musical of  "A Christmas Carol" And a Broadway Musical to be announced.

    Actors of all ages singers, dancers, tech crew and theatre staff call.

    Asst musical director and choreographers needed also.

For further info contact Steven Masone @ 916-284-2470 or at Hotel 530-345-2491

Friday, July 1, 2011

MCTC Music & Conservatory Theatre Company: Corporate Sponsorship

MCTC Music & Conservatory Theatre Companyof Chico: Corporate Sponsorship: "Corporate Sponsorship Personalized sponsorship packages can be customized to accommodate a company’s particular needs. Many items can be pro..."

Auditions for Pirandello's Six Characters in Search of an Author

Open auditions for Luigi  Pirandello's Six Characters in Search of an Author with Sacramento's Newest Theatre Company MCTC.

The producers of MCTC "Artistry Enterprises" 
Produced and Managed Sacramento/SF Bay area
Entertainment talent for stage, film, T.V., night
clubs, fairs, special events from 1970-1994..
Choreography by Masone's Studio of Dance.
Bacchus Dinner Theatre, Sheraton Dinner Theatre
National Touring Dance Company.Send Bio w/ pics to  will contact      
you for audition time and place. Venue: Dinner Theatre
Send bio and photos to  casting will contact you audition time and place. for further info call (916) 284-2470

Monday, June 27, 2011

Festival Production

* General Production Management
    -Order Goods & Services Related to the Festival
        Includes Fencing, Stage, Sound, Lights, Security, Staff, Hospitality, Port-o-lets, and the like
    -Manage Day of Show Production
        Coordinate with all vendors, staff, and crew to ensure a smooth event
   - Site Layout and Design
         Includes the creation of a site map for production and security as well as consultation on how to best arrange the festival's infrastructure

* Website building / online presence enhancement
    -Design or enhance website that will bring in more attendance / awareness
    -Search Engine Optimization
    -Facebook / Twitter creation

* Food & Art Vendor Acquisition
    -Building an online Vendor application
    -Sending the show information to our vendor contacts
    -Promoting the show online to potential vendors

* On-site Vendor Management
    -Being present at load-in, day of show, and load-out
    -Vendor supervision during the festival

* Stage & Hospitality Management
    -Manage stage(s) to ensure artists perform on schedule
    -Advance riders with artists
    -Prepare and staff backstage areas for artists and media

* Bar Operations / Management
    -Staff all bars and secure all necessary permits to sell alcohol at the event

* Volunteer Management
    -Acquire and manage a volunteer staff for day of show FOH roles

* VIP Area Management
    -Acquire staff for and manage the VIP area(s) of the festival.

* Talent Buying
    -Negotiate and acquire musicians and other talent for the event
    -Advance artists' needs and coordinate them with the stage & hospitality crews

* Venue Discovery & Acquisition

* Parking / Ingress & Egress Management
  -Create a parking plan and hire parking staff

* Event Greening / Trash & Recycling Services

* Event Permits and Insurance Needs
    M & A will acquire permits on client's behalf (or instruct client how to apply) and consult on insurance needs

Monday, June 20, 2011

NOR-Cal Media

Nor-Cal Media Group   
2015 Monthly Online Rates

Ad type  Ad Size  Rotations  Rate 
Front Page Header 765x120  limit 4  $400
Side Towers   160x600  limit 4  $400
½ Side Towers 160x300  limit 4  $250
In-story Ad  250x250  limit 4  $275
End Banner  728x90  limit 4  $225
Side Tile  160x160  limit 4  $175

Above rates include:

Participation in our weekly media group online  Sacramento's Unique Independent Online Newspaper And The Delta News & Review, Elk Grove Crime Story, Elk Grove News, Elk Grove Politics, Elk Grove Post. Rogue Valley News & Review, Northwest News & Review. Print Weekly publications: Herald Publications, Linden Herald   (6,000 circulation in print) * separate rates

Monthly impressions are between 185,000 - 305,000

For more information contact Steven Masone 
(209) 418-7853